Monday, April 27, 2015

A "Gentle Reminder" for everyone to be extra vigilant with their Privacy!

Many of us actually turn a blind eye to the fact our private information is being, as this Australian reporter puts it, furiously scooped up by corporations, governments and others.

Why? Because we see it as a harmless tradeoff for whatever convenience or bit of entertainment we get in return. However, as this video details, more consumers are becoming aware of exactly what that tradeoff entails. And they're coming to it through social experiments like the one conducted in Australia. A reporter arranged for baristas to behave like an online app. After taking the java order, the baristas asked their customers to give them details like their home addresses or their last four text messages. The coffee buyers were super uncomfortable.

As we see in the video, the sharing of private information is no longer viewed as a harmless tradeoff when put in the faces of consumers. It's viewed with skepticism and dismay, just as some may argue, it always should be. The other day, a friend told me the fast-food restaurant chain app she downloaded asked for access to her camera and all the photos and videos stored on it!

The takeaway? Pay closer attention to the information your new apps are asking to access. If something throws up a red flag, investigate. Or simply don't install the app.

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