Tuesday, October 8, 2013

How Much Information You Are Leaving Online?

Do you ever feel like you're being followed?

Perhaps that's because you are. While it may not be the boogeyman who's hot on your trail, there are many groups of watchers who have made it their business to know as much about you as possible.

Each day, we are tracked by the 'smart' systems, mobile apps, personal communication devices and other surveillance platforms that have become commonplace in our daily lives. In an effort to educate more people about the data trails they are leaving behind (and the companies, data bureaus and marketers who are sniffing out that trail).

How comprehensive profiles Google is capable of building based on all the information we voluntarily share?

How valuable your online information is to burglars?

Notice all they can get off of *your* social network sites...and those of your friends, family and co-workers. Be aware of what you put out there!

For those of you in charge of or influencing your company privacy policies, consider how you are gathering and sharing your customers' data. Are you doing so in a manner that is transparent and compliant?

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