Saturday, August 16, 2014

Facebook’s Browser-spying Campaign

Facebook using the browsing data of its members to target the ads of its advertising partners

The Facebook used by billions is sharing its users' online behavior in ways it previously said we could opt out of. 

As Venture Beat reports, anytime a Facebook user visits a site with a "Like" button (any site, not just a Facebook page), that visit is stored by Facebook and used to better target the ads of its advertising partners. No need for the user to actually click the Like button. The page visit is enough to trigger the storage of user data.

I actually tested this by visiting several types of websites I've never visited before. Low and behold, I started seeing ads for associated items on my Facebook page.

There are a few tools that allow you to block sites like Facebook from inserting tracking code into your browser. Learn about them here

No comments: