'About Face' Could Violate Your Privacy
Once spirited rivals, Borders and long-time competitor Barnes & Noble are now doing business together. That business? Your personal information.
If you were a Borders customer who allowed the national bookstore to store your personal information, there is a good chance that information may soon belong to Barnes & Noble. And we're not just talking your name and address. We're talking things like your credit card number - and even more personal yet - your purchase history.
If sharing this information with yet another store in general, or with Barnes & Noble in particular, doesn't sit well with you -- or you do not want your purchase history to become part of perpetual history by being passed along to another bookseller -- be sure to opt out by visiting the Barnes & Noble website.
But hurry. You only have until Nov. 2, 2011 to tell them no.